104: How to Use Webinars to Grow & Scale Your Startup with Dave Hobson
There are no shortcuts when it comes to good online marketing, something that Dave Hobson knows all too well. As the resident expert on all things marketing at Foundr we give you a very special episode today about Dave from how he came to be at Foundr to his thoughts on successful online marketing. Funnily enough, it is entirely possible that Foundr would not be around if Dave had not cold-called Nathan nearly four years ago. At the time Nathan had only just started Foundr and Dave was at a job where he had to cold-call people and try to make a sale over the phone. Instead of making the sale the founder of Foundr and Dave got to chatting and they eventually became friends. In order to understand why Foundr may have never existed without Dave Hobson you first must understand his role at Foundr. Essentially he's Nathan right-hand man, the go-to guy whenever a discussion needs to be had about marketing, strategy or the future of Foundr. Even before he started officially working at Foundr, Dave has always been in the background helping Foundr out with his advice. Today we're very lucky to count him as one of our own and as Foundr's Business Development and Product manager. In today's episode we show you a little of what's going on behind-the-scenes at Foundr, but more importantly we have Dave divulge the tactics and strategies behind one of our best sale channels: webinars. Webinars are an amazing tool and they've become a staple in the online marketing world and no one knows that better than Dave Hobson, who knows all the ins and out behind what makes a successful webinar. In this episode you will learn: Dave's story and how he came to work at Foundr Why webinars are so powerful and why almost every business in the world can use them All the tools you'll need to start doing a successful webinar The structure every great webinar needs if you want to make sales How to choose the right webinar topic for you and your audience & much more! If you want to learn more about webinars, then check out our FREE guide on webinars at https://foundrmag.com/webinarguide!!