107: Mastering PR & Why Ego is Your Worst Enemy with Ryan Holiday
No one ever "gives" an entrepreneur a job, they make one for themselves. Entrepreneurs don't ask for permission, they just do. And no one exemplifies this better than Ryan Holiday who has made an entire career out of refusing to play by the rules. As a writer he started off by dropping out of college to apprentice under Robert Greene as a research assistant. To date he's published 5 bestselling books, his first book now being taught in colleges around the world. As a marketer he got his first job as the Director of Marketing at American Apparel by starting off as a marketing consultant and catching the eye of founder Dov Charney. Today, he works as a world-renowned media strategist he can count among his list of clients the likes of Tim Ferriss, Tucker Max and Linkin Park just to name a few. So how did he manage to achieve so much all before turning 30? For Holiday it's a mastery of two things: the media and your own self-development. "I found that the more that I go out and learn stuff on my own, the more opportunities I create through me, then the better I am at my job," he said. We speak with Ryan as where we talk everything from his process to media strategy to his advice on how to always keep learning in order to be successful. In this episode you will learn: The secret to getting driving attention to your business with social proof How to pitch journalists, bloggers and reports from major media channels The importance of self-reflection and humility in order to succeed What works and doesn't work when it comes to successful PR Where to go and what to do when you need a mentor & much more!