128: The Godfather of Blogging Shares How to Create Content People Love - Darren Rowse of Problogger
The internet marketing scene is not exactly known for being grounded and humble. It's often as bombastic and self-inflated as a hip-hop rap battle. That’s why it comes as such a surprise to find that Darren Rowse, one of the world’s most successful bloggers, is so … normal. His down-to-earth nature is only the first thing that will surprise you. The second is where he's from—Rowse isn’t from Silicon Valley, or even the United States as many assume. Rather, he hails from from Melbourne in Australia’s southeastern corner. Rowse currently has two active blogs. ProBlogger needs little introduction, as it’s been the internet’s go-to place for everything blog-related for more than a decade now. And his second blog, Digital Photography School, has long been a content darling of photographers worldwide. Both of these blogs boast readerships so large, they put national media outlets to shame. In the words of Ron Burgundy, he’s kind of a big deal. Before every second person decided to set up a space to blog about their special interests, however mundane, there was Darren Rowse. He planted his flag deep into blogging soil before any of us knew it was a thing, and has since grown to become one of the world's leading authorities on blogging. As one of the world’s premiere bloggers, he’s breathing the rarefied air that comes with 5 million-plus monthly readers. In this week's episode you will learn: The secrets behind effective content marketing and how it can improve your business How to understand who your reader is and what kind of content they're looking for Why you need to network and the best way to do it What the best practices for SEO are The key to growing a business beyond yourself & much more!