285: The Art of Mind-Blowing Open Rates, Email Flows, and Authentic Email Marketing, With Boundless Labs’ Chase Dimond
At 27, Chase Dimond is already considered a marketing veteran. In addition to overseeing the marketing teams of various companies, Dimond has also founded many of his own ventures, such as Soundjuice and ZenPup. His most recent company is Boundless Labs, an agency that focuses on email marketing for ecommerce—with a special focus on CBD companies. Thanks to its modern and human-centered approach to emails, Boundless Labs acquired 30 clients with six- to eight-figure revenues in a little over a year. Dimond has also secured mind-blowing results for those clients, such as sending emails with 40% to 70% open rates (compared to the industry average of 20% to 25%) and helping companies generate 20% to 30% of their total revenue with emails. If you’re looking to master the art of email marketing, this podcast episode with Dimond is a great place to start! He gives us a sneak peek into the best practices he uses with his own clients at Boundless Labs, along with other helpful insights. Key Takeaways How Dimond got his start in marketing, growth, and acquisitions An overview of Dimond’s ventures, from CBD pet products to a social media platform for musicians Why Dimond decided to launch his email marketing agency, Boundless Labs, and how he scaled from zero to 30 clients in a year How design sets Boundless Labs apart from the rest Dimond’s perspective on email marketing as a source of revenue for his clients The importance of the human touch when it comes to customer retention and acquisition How Dimond achieves a 40-70% open rate on customer thank-you emails