442: How to Lead a Mission-Driven Business with KeepCup Co-Founder Abigail Forsyth

After running a small cafe chain for over a decade, Abigail Forsyth experienced firsthand the amount of packaging waste used in the food and beverage industry. So, in 2008 she co-founded KeepCup and created the world’s first barista standard reusable cup. In the last 15 years, she built KeepUp into a multi-million dollar brand with reusable cups and bottles sold in 65 countries worldwide. Learn how she’s built a mission-driven business and adapted to the changing nature of sustainable products.  Listen to Nathan and Abigail discuss: Bringing KeepCup to life while running her cafes Getting her first B2B order using a shoebox Why behavioral change is the hardest thing to do The challenge of having B2B and B2C customers Scaling internationally and managing a growing team Becoming one of the first Australian B Corporations When a TV program doubled orders overnight The impact of Coivd-19 on the reusable industry  How to deal with copycats  And much more on mission-driven business… Enjoy 25% off KeepCup, available at www.keepcup.com with code FOUNDR25. The offer is valid until midnight 20th January 2023, and for purchases of up to 10 items, and excludes shipping. Please use ‘Foundr25’ code at checkout. Not to be used in conjunction with any other offer. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Om Podcasten

Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.  About the show:  For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.  Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.  About the host:  Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.  Need help with your business?  Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.