449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a global beauty brand with over 6 million customers. Learn the origins of the #frankeffect brand voice, starting a business with friends, and shifting from ecommerce to retail. Listen to Nathan and Jess discuss:  Quitting her job and starting Willow & Blake with her best friend Starting frank body as a case study Creating the first-person #frankeffect brand voice Does influencer marketing still work? The challenge of adapting to TikTok  Mixing business and friendships When Ariana Grande copied them Moving from the “Instagram brand” stereotype  Advice for working founder moms  Copywriting fundamentals And much more beauty business advice… This episode is powered by 99designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the world.  Together with 99designs, we’re offering you a $30 discount on your first design contest. Head to 99designs.com/foundr to learn more or get started on your project today.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Om Podcasten

Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.  About the show:  For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.  Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.  About the host:  Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.  Need help with your business?  Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.