70: How to Manufacture a Disruptive Product (Without Selling a Kidney) with Lisa Fetterman of Nomiku
There’s a simple rule that all entrepreneurs live by: Aim for disruptive change. Everything you need to know about being an entrepreneur lies in that beautifully simple rule. Yet, as many entrepreneurs will tell you, it’s easier said than done. But that’s exactly what Lisa Q. Fetterman went ahead and did as the co-founder and CEO of Nomiku. Nomiku takes it name from “nomikuii” a Japanese word which means to eat and drink- a perfect name for the revolutionary kitchen appliance that’s finding homes in professional and personal kitchens worldwide, creating disruptive change as it simplifies the science of gastronomy for food-lovers everywhere. Lamenting the fact that she couldn’t create restaurant quality food at home because of the lack of a sous vide machine, she sought to change that. Ever since that simple idea in 2010, Nomiku has amassed over $1 million between their two Kickstarter campaigns. Gaining the distinction of having raised the highest amount of money for any product within their category with just their first campaign alone, they raised nearly $600,000 within 30 days. They then went on to break their own record by raising $750,000 with their next project. Today the Nomiku sees itself in kitchens from the White House to Michelin starred restaurants around the world. Nomiku is an entrepreneurial success story that can only exist within the 21st century. Fetterman has tapped into the power of hackerspaces, accelerator programs and crowdfunding in order to be invited to the White House as a “White House Honored Maker”, listed on Zagat’s 2014 “30 under 30”, and listed again as “30 under 30” in 2015, this time on Forbes. Why it's important to love what you do. How to utilize social media, blogger and word-of-mouth to generate buzz and excitement for your product. The important strategies in launching a crowdfunding campaign. The resources that you need when investors aren't listening. How to have a product development strategy to overcome the struggles of manufacturing.