Brent Dykes: People Hear Statistics, But they Feel Stories

In this episode we are joined by Brent Dykes, the bestselling author of Effective Data Storytelling (Wiley, 2020), founder of Analytics Hero, and Forbes contributor. He has helped  thousands of finance leaders at companies including Microsoft, IKEA, Nike, Sony,  and Pfizer, enhance their data storytelling, visualization, and interpretation skills. “I strive to ensure analytics is always aligned with business priorities and maximizing business value.“In this episode Brent Dykes says: “One of the things that I saw quickly was that a lot of people struggled to communicate their findings and, and their insights, uh, around data. And I would go to conferences and I’d see people present data, and I’d be horrified by what I’d see. It’s just overwhelming,data dumps. And that really flagged for me in my mind that there’s a real opportunity here to do better.” Early college days choosing between marketing vs accounting as my focus  The aspects of humans that AI and machines can’t replicate Business consultant at Adobe for 12 years and Domo  Effective Data Storytelling The evolution of data  Evolving perspective of finance and analytics Value AI vs Humans  Lessons from coaching and mentoring companies on their story  Challenges of data storytelling in large and small companies  The biggest challenges in data storytelling What do you do when your story is contradictory to what their bosses want to hear Recommendations for tools and systems to up your data maturity  Why Excel’s a great starting point https://www.effectivedatastorytelling.com/contact https://www.linkedin.com/in/brentdykes Effective Data Storytelling (Wiley, 2020)

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FP&A Today is the podcast for Financial Planning and Analysis. The weekly show dives into the challenges and opportunities within the world of FP&A, interviewing FP&A leaders, CFOs and other finance pros in order to give you the freshest insights and takeaways. Each week our top guests provide actionable advice about financial planning and analysis – from career goals to navigating challenges, and powerful Excel tips. Our weekly show provides unrivalled insights for navigating FP&A. FP&A Today is brought to you by Datarails. Datarails is the financial planning and analysis platform that automates data consolidation, reporting and planning, while enabling finance teams to continue using their own Excel spreadsheets and financial models. Get in touch at www.datarails.com