S1 E12: How Combining Franchises is Helping Build an Empire

Military veteran Betsy Erb has a vision. And she’s not going to stop until she’s built her pet franchise empire. How is she going about it? By leveraging an established franchise brand, Dog Training Elite, to boost a newer opportunity: PetWellClinic. The Wolf talks to Betsy about how PetWellClinic is solving a massive pain point for the owners of animals in need of urgent care, her short and long term plays, and how she and husband Ed are horizontally integrating in the pet industry. You’ll also hear how Betsy plans to leverage the two brands, what it’s like taking on a multi-unit deal, and her vision as an entrepreneur. Multi-units, multi-franchises - this is a business strategy you’ll want to take note of. Follow Betsy on Instagram:@dogtrainingeliteselouisiana Check out The Wolf’s newsletter Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf

Om Podcasten

Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!