S3 E7: Hank Horkoff’s Secret Sauce to Creating Franchise Revenue

When Hank’s son described his dad’s job as ‘driving the car’ Hank knew it was time to come out of retirement. Now he’s building a STEAM education empire with Steamoji. Having already built and sold two businesses, Hank turned his entrepreneurial skills to solving the problem of STEAM (Science, Tech, Engineering, Art & Math) educational provision. The Wolf and Hank dive into why STEAM subjects should be a national priority, how to develop growth mindsets in children, and why in-person training centers are the point of differentiation for Steamoji. You’ll also hear Hank reveal his revenue-building tactics for franchise success. If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much! Follow Hank: LinkedIn: linkedin.com/in/hankhorkoff Twitter: https://twitter.com/hankfdh Check out The Wolf’s newsletter Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf Timestamps: 0:00 Intro 01:21 Hank’s Aha Moment 04:02 Bridging The Gap 05:00 Nurturing Interest 07:32 How To Prepare The Future Makers 09:42 Building a Growth Mindset 15:33 The Point of Differentiation 17:27 Calling In The Experts 20:07 Why STEAM Is A National Priority 24:24 Hank’s Secret Sauce For Success

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Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!