S4 Ep9: How a Drive-Thru Coffee Upstart Is Taking on Franchise Giants

Meet the founders of Cali Coffee, the franchise not afraid to take on the likes of Starbucks and Dunkin’. Craig Avera and Rose White are the couple behind Cali Coffee, founded in LA in 2018. Currently with three locations up and running, there are five more planned for opening later this year. The Wolf, Craig and Rose dive into why it was the right time to get out of the fitness industry, why they don’t believe in speaker boxes outside their units, and why getting rid of coffee jargon makes their product way more accessible. You’ll also hear why nothing can prepare you for land development in Hollywood and why that experience paved the way for their next franchise openings. Follow Craig: LinkedIn: https://www.linkedin.com/in/craig-avera-a624557b/ Follow Rose: Instagram: https://www.instagram.com/calicoffee/ If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much! Check out The Wolf’s newsletter Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf

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Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!