S5 Ep11: The Early Crumbl Franchisee Who’s Now Building Shaq’s Brand

Meet the man who knows a thing or two about franchising: Jace Mattinson. Having franchised various brands, including Ace Hardware, Crumbl Cookies, and Big Chicken, Jace’s previous career in private equity was a natural segue into the franchising world.  The Wolf sits down to chat with Jace about his early experience franchising with Ace Hardware, as he explains just how different the hardware world is from the fast food industry.  How did he know that Crumbl would be more than just another fad dessert chain? What makes him confident in the longevity of the Crumbl brand, and what’s his experience been like partnering with Shaq to open Big Chicken locations across Texas?  Then, stay tuned as Jace helps to settle the debate over whether Ace Hardware is a coop of a franchise once and for all. Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.    Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees?  Visit Harri.com to learn more. 0:00 Intro/Background 3:00 Getting into Hardware 6:34 The Transition to Crumbl 11:46 The Sustainability of Cookies 17:10 Big Chicken 18:38 Getting Outside of Food 23:46 Franchise Collaboration 26:43 Long-Term Plans 34:16 The Fun in Franchise   Follow Jace:  LinkedIn: https://www.linkedin.com/in/jacemattinson/   If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.    Thank you so much!   Check out The Wolf’s newsletter and YouTube channel.   Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf  

Om Podcasten

Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!