S5 Ep7: Building a Consumer-Facing Coffee Brand, with Jacob Jaber

How did Philz Coffee grow to become synonymous with fueling the likes of tech giants out of Silicon Valley?  Co-founder, Jacob Jaber, explains how the vision of Philz Coffee came to fruition from his father, who simply wanted to create a place where people could hang out and share great drinks together.  Now, with over 75+ locations, this growing franchise still relies on one key ingredient: creating a memorable, personalized experience for each of its customers. Jacob and the Wolf chat about its unique barista model and how the most important aspect of any business is to create a product that you really, really love.  Then, find out which businesses Jacob prefers to invest in.    0:00 Background 3:40 The Turning Point 6:18 Creating a Community 8:40 Building a Consumer-Facing Brand 15:00 Expansion Plans 17:20 The Phil’s Business Model 28:21 Brand Association 31:40 Building a Brand 37:42 Investing in Consumer Companies 46:08 Follow Us Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.   Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees?   Visit Harri.com to learn more.   Follow Jacob: LinkedIn: https://www.linkedin.com/in/jacobjaber/ Twitter: https://www.twitter.com/jacobjaber   If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.    Thank you so much! Check out The Wolf’s newsletter.   Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf

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Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!