S5 Ep8: The Ben & Jerry's Franchisee Who Also Owns...A Starbucks?

How did former math teacher turned franchise developer Antonio McBroom open 14 Ben and Jerry’s locations across South Carolina by himself?   The answer is equal parts hard work and ingenuity. On this week’s pod, the Wolf finds out how Antonio hustled his way into franchise success by purchasing his own ice cream trailer, opening his stores at 2 am to hungry college kids, and trying just about every other business tactic in between.   Antonio also talks about his latest partnership with Starbucks, in which he’s helping to bring the franchise chain to underserved and diverse communities, empowering minority-owned businesses to contribute to the next phase of his business evolution.  0:00 Background 4:06 Franchise Expansion 8:00 The Catering Hustle 10:30 Partnering with Others 14:55 Starbucks Partnership 22:44 Follow Us   Follow Antonio:  https://www.primopartners.com  LinkedIn: https://www.linkedin.com/in/antonio-mcbroom-43858017/ Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.  Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees?  Visit Harri.com to learn more.  If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.  Thank you so much!  Check out The Wolf’s newsletter and YouTube channel.  Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf  

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Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!