S5 Ep9: How Biscuit Belly Took the Boring Out of Breakfast

How do you elevate breakfast food in a novel way that no other franchise is doing? By taking biscuits to a whole ‘nother level.  Biscuit Belly is a fast-casual franchise taking the boring out of breakfast and making Instagram-worthy foods all across the Southeast.   Owners Chuck Schnatter and Chad Coulter sit down with the Wolf to discuss how they distinguished themselves from franchises like IHOP, Denny’s, and Snooze and what qualities they believe are key to any dining franchise.  Plus, find out how they managed to thrive and survive while opening multiple locations during the pandemic!    0:00 Background  3:22 What Makes a Successful Franchise? 7:15 Why Biscuits? 13:00 Making Food Instagrammable 15:00 Franchising Process 24:32 Takeaways 30:00 Future Plans   Find out more about Biscuit Belly: https://biscuitbellyfranchise.com https://biscuitbelly.com   Follow Chad: LinkedIn: https://www.linkedin.com/in/chad-coulter-4663465b Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.   Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees? Visit Harri.com to learn more.   If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.   Thank you so much!   Check out The Wolf’s newsletter and YouTube channel.    Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf

Om Podcasten

Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!