S6 Ep4: How Peter Taunton Built a 9-Figure Franchise (And Why He’s Doing It Again)

Peter Taunton is proud of the work he’s done— and he’s here to boast about his accomplishments, including how he took Snap Fitness from less than 20 locations to 2400+ and how he’s revolutionizing the acai bowl industry with his latest venture, Nautical Bowls.  Peter chats with Wolf about his plans for building the largest acai bowl franchise in the world and why his implicit understanding of consumer behavior within the health and wellness space led to the success of opening over 52 Nautical Bowls locations nationwide.  Plus, find out why Peter believes that experience matters more than anything when it comes to franchise success.    0:00 Intro/Background 6:05 The Snap Fitness Model 12:00 Growing Pains 16:34 Exploring the Food Industry 23:22 Marketing Acai Bowls 28:00 Growing Global   Find Out More About Nautical Bowls: https://www.nauticalbowls.com   Follow Peter:  Instagram: https://www.instagram.com/peter_taunton   Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.   And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.    Thank you so much!   Check out The Wolf’s newsletter and YouTube channel.   Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf   Buzz Franchise Brands is a multi-brand franchising company currently operating four service brands: Pool Scouts pool cleaning franchise, Home Clean Heroes residential cleaning franchise, British Swim School swim instruction franchise, and Grand Illuminations outdoor lighting franchise.    Our mission is to enable people to realize their dreams; we encourage you to learn more about us and our brands at BuzzFranchiseBrands.com.

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Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!