S7 E5: Franchising’s Hottest Takes, with Erik van Horn of “The Franchise Secrets Podcast”

Join The Wolf as he sits down with Erik van Horn, host of "The Franchise Secrets Podcast," for a special crossover episode. In this lively conversation, they dish out some hot takes on the franchise industry and discuss the importance of transparency and financial literacy for franchisees. From the value of item 19s to the power of content marketing, Erick and The Wolf share their insights and experiences in the world of franchising. Discover why building a strong brand and providing valuable resources to franchisees are crucial for success. Plus, get a glimpse into Erik's journey as a media entrepreneur, and find out how he has grown his Twitter audience and newsletter following. Learn why content creation is addictive and how it can help elevate your franchise brand.   00:01:20 - Franchise Growth Through Media Strategies 00:09:08 - The Power of Partnering with Work Week 00:15:58 - Are Franchises Worth the Investment? 00:17:43 - The Value of Research in Content Creation 00:21:21 - Why Brands Hide Franchise Information 00:24:02 - The Importance of Profitability in Franchising 00:28:02 - Franchisors Use Regulation as Excuse 00:33:42 - How to Evaluate a Franchise Brand 00:38:47 - Finding Outliers in Your First Year 00:44:51 - Franchisors Neglecting Financial Education for Franchisees 00:51:02 - Where to Focus Your Energy in Social Media   Follow Erik’s Pod, “The Franchise Secrets Podcast” here.   Follow The Wolf:  Newsletter: https://workweek.com/brand/the-wolf-of-franchises/ YouTube: https://www.youtube.com/@thewolfoffranchises Twitter: https://twitter.com/franchisewolf Website: https://www.krokit.com   Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.   And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!

Om Podcasten

Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!