S7 E9: From Motherhood to Magnolia: The Inspiring Journey of Magen Bynum, Founder of Magnolia Soap

Magen Bynum, the founder of Magnolia Soap and Bath, drops by to chat with the Wolf about how she turned a plant-based alternative for sensitive skin into a franchise empire. Discover the inspiring story behind Magen’s creation of Magnolia Soap and how her daughter’s desire for a chemical-free solution led to her franchising journey.  With plans to open 50+ locations in 2024, Magnolia’s rapid expansion makes it a formidable appointment in the plant-based alternative space. From eliminating harmful chemicals to using natural ingredients like mica for coloring, Magen describes why Magnolia Soap prioritizes the well-being of its customers from head to toe and how she turned a one-time passion project into franchise gold.  Plus, how does Magnolia Soap balance its direct-to-consumer efforts with franchisee success? And how does its unique experiential marketing approach set it up for long-term franchise growth? Tune in to find out more!   00:00:07 - Creating a Plant-Based Alternative Soap 00:05:49 - Eliminating Red Dyes for Allergies 00:07:50 - From Local Retail to Nationwide E-commerce 00:11:17 - The Strategy Behind Magnolia Soap's Corporate Stores 00:14:54 - The Journey of Franchising Success 00:17:18 - Magnolia's Grassroots Marketing and Handmade Products 00:23:25 - Balancing Direct-to-Consumer and Franchising 00:28:36 - Franchise Store Count Doubles in a Year 00:32:04 - Magnolia Plans 50 New Locations in 2024 00:34:30 - Online Presence of Magnolia Soap   Learn More About Magnolia Soap and Bath: Website: https://www.magnoliasoapandbath.com/pages/franchise LinkedIn: https://www.linkedin.com/company/magnolia-soap-and-bath-company/   Follow Magen:  LinkedIn: https://www.linkedin.com/in/magenbynummagnoliasoap/   Follow The Wolf:  Newsletter: https://workweek.com/brand/the-wolf-of-franchises/ YouTube: https://www.youtube.com/@thewolfoffranchises Twitter: https://twitter.com/franchisewolf Website: https://www.krokit.com   Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.   And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!

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Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!