S9 E8: Unpacking beem Light Sauna’s Formula to Success

How does the co-founder of beem Light Sauna think about scaling a thriving health and wellness franchise? The Wolf talks with Cynthia May, CEO and Co-Founder of beem Light Sauna, to discover her secret to scaling from 0 to 65 locations in a little over four years. Cynthia reveals her biggest challenges and successes in scaling a franchise brand, unraveling how she and her team developed systems that allowed their franchisees to truly thrive. How did culture and values fundamentally shape the nature of her franchise? Cynthia also shares her insights into the unique benefits of light therapy— from mental health to weight loss and detoxification, she explains why customers are drawn to their private individual suites and rooms and how their membership-based business model sets the stage for success. Plus, what’s in store for beem Light Sauna? And how has partnering with prelaunch partners and vendors upped their marketing game? Tune in now to find out!   Join the fastest-growing VR franchise in the world and be among the first to bring premium immersive VR experiences to your community. Invest in the future of entertainment by visiting franchise.sandboxvr.com.   00:01:30 - Scaling a Franchise Brand Successfully 00:05:43 - Finding the Right Location for Brands 00:08:46 - Partnering for Membership Sales Success 00:15:16 - Customizable Infrared and Red Light Therapy 00:21:25 - Top 3 Reasons for Wellness Retreats 00:25:29 - Transitioning from Founder to CEO 00:34:18 - Establishing Culture and Values for Business Success 00:40:50 - Goals for beem Light Sauna Beyond Units Learn More About beem Light Sauna: Website: https://franchise.beemlightsauna.com/   Follow Cynthia: LinkedIn: https://www.linkedin.com/in/cynthiamay/   Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/ YouTube: https://www.youtube.com/@thewolfoffranchises Twitter: https://twitter.com/franchisewolf Website: https://www.krokit.com   And for exclusive insider content, don’t forget to check out my YouTube channel. Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!

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Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!