Sheila Lirio Marcelo: Entrepreneurship, AI, and the Invisible Labor of Care

Sheila Lirio Marcelo, founder of Care.com and Ohai.ai, shares her remarkable journey from young immigrant mother to tech founder and CEO. She opens up about the sacrifices behind entrepreneurship, the hidden costs of unpaid labor, and the systems she’s building to support families and restore connection. Sheila reflects on raising capital, staying data-driven while leading with heart, and the dualities of bold, authentic leadership. With wisdom forged in both business and life, she offers a compelling vision for how technology—and self-awareness—can help us lead better, live more fully, and love deeper.

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Tune in to FranklinCovey On Leadership, where host Will Houghteling interviews top business thinkers, best-selling authors, researchers, and speakers. Each episode explores practical insights on building resilient cultures, establishing trust with teams and clients, driving breakthrough results, and discovering what makes truly great leadership. To learn more and take your leadership skills to the next level, visit www.FranklinCovey.com Don’t forget to leave us a review so we can reach more people with timeless leadership and life principles!