594. Your Brand’s Spokesperson Just Got Arrested — Now What?

It’s hard to know whether the benefits of hiring a celebrity are worth the risk. We dig into one gruesome story of an endorsement gone wrong, and find a surprising result.

Om Podcasten

Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything. Why is it safer to fly in an airplane than drive a car? How do we decide whom to marry? Why is the media so full of bad news? Also: things you never knew you wanted to know about wolves, bananas, pollution, search engines, and the quirks of human behavior. To get every show in our network without ads and a monthly bonus episode of Freakonomics Radio, sign up for SiriusXM Podcasts+ on Apple Podcasts at http://apple.co/SiriusXM.