Episode 657: RANDY OLSON - HOUSTON, WE HAVE A NARRATIVE - a simple method to create compelling stories

RANDY OLSON earned a Harvard Ph.D. in Biology and was a tenured professor when he quit and moved to LA to attend USC film school. His goal: help scientists learn to communicate better. We receive so much input that we can no longer deal with separate bits of information, so we look for narratives. He’s the author of DON’T BE SUCH A SCIENTIST and HOUSTON, WE HAVE A NARRATIVE. and he’s developed tools. His Narrative Index predicted Trump’s 2016 victory and his ABT framework - and, but, therefore - helps folks create compelling stories. Learn more at abtframework.comFF_Olsen_Transcript

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Features conversations with people who offer pieces of the puzzle of “a world that just might work” -- provocative approaches to business, environment, health, science, politics, media and culture. Guests have included Michael Lewis, Ken Burns, Arianna Huffington, Paul Krugman, Temple Grandin, Bill Maher, Cornel West, Doris Kearns Goodwin, and Norman Lear. [http://terrencemcnally.net]