Pro Runners vs Influencers: Who’s Really Shaping Trail Running?
In this solo episode of the Free Outside Show, I dive into something I’ve been thinking about (and living through) for a while—the difference between pro runners and influencers in the trail running world. Who actually drives the sport forward? Who sells the shoes? And where do we go from here?I break down how pros validate performance and products, while influencers excel at storytelling and getting people off the couch. I explore why brands struggle to invest in athlete content and what we need to do better—like athlete-influencer integration, content allowances in contracts, and actually showing the personalities behind the podiums.This episode has hot takes, real examples (no brand shade, I swear), and maybe even a solution to the future of sponsorships in outdoor sports. Whether you're a runner, creator, or just someone trying to figure out how to get that elusive gear deal—this one’s for you.Brought to you by:Garage Grown Gear, CS Instant Coffee, and Janji.comChapters00:00 Runners vs Influencers: An Introduction00:49 Defining Pro Runners and Influencers03:10 The Workload of Pro Runners05:54 The Role of Influencers in Trail Running09:06 Finding the Middle Ground11:57 The Importance of Brand Storytelling14:52 Investing in Athlete Content Creation17:45 Building Trust in the Running CommunitySubscribe to Substack: http://freeoutside.substack.comSupport this content on patreon: HTTP://patreon.com/freeoutsideBuy my book "Free Outside" on Amazon: https://amzn.to/39LpoSFEmail me to buy a signed copy of my book, "Free Outside" at jeff@freeoutside.comWatch the movie about setting the record on the Colorado Trail: https://tubitv.com/movies/100019916/free-outsideWebsite: www.Freeoutside.comInstagram: thefreeoutsidefacebook: www.facebook.com/freeoutside