Commercial Real Estate Broker Brittney Freed: The Future of Retail
Follow Brittany Freed’s journey from fashion PR and retail buyer to representing tenants and landlords in an ever-changing consumer marketplace. She discusses the past, present and future of retail as well as ways to succeed in the uncertain brick-and-mortar scene today. Tips and tricks Have your finances buttoned up if you’re considered opening a store. A broker can assist and advise on lots of things when searching for a space, but finances is something they can’t change or help out with much. Think local. Retailers are catering to their community to make it today. Go to the nearby coffee shop, yoga studio and other outposts to connect with potential customers and learn about their behaviors, needs and desires. Stores are necessary (just look to online giant Amazon opening brick and mortar). But to succeed today, you have to authentically attract shoppers from beautiful branding to experiential offerings that online shopping can’t dish.