Dallas Cowboys' Executive VP + Chief Brand Officer Charlotte Jones-Anderson: Be The Game Changer
Growing up in Little Rock, Arkansas Charlotte Jones-Anderson never dreamt of being an NFL exec. But when her father bought the Dallas Cowboys after she graduated college, her career path changed forever. She left her post in politics in Washington D.C. to help turn the football team around with all of the stakes against her. From finding ways to cut costs to developing charitable opportunities and growing the company’s fashion footprint she has tackled tons of aspects of the business to create the cult-favorite lifestyle brand it is today. We sit down with this inspiring businesswoman to learn about her early days building the football empire and some of the fumbles and big wins along the way.