SiO Beauty Founder Gigi Howard: It’s Never Too Late to Build a Brand
After dropping out of college and a short modeling career, small town Georgia native Gigi Howard landed in the public relations industry that included gigs in Europe, New York City and Dallas. While promoting other companies, she started thinking about creating one herself to solve her long-standing issue with chest wrinkles caused by side sleeping. Fear, lack of direction and life kept her from making it happen until her mid 40s when she decided to take the plunge after meeting some key players to help her make her dream a reality. Tune into this episode to learn how a single mother with no business background is building a giant beauty brand while staying true to her roots.