Brandin Cohen: Founder and CEO of Liquid I.V.
Brandin Cohen is the CEO and Founder of Liquid I.V. Brandin started the company in 2012 when he was 24-years-old with a game changing product - an electrolyte drink mix that utilizes breakthrough science of Cellular Transport Technology (CTT) to deliver hydration and other key nutrients into your bloodstream faster and more efficiently than water alone. Eight years later, Liquid I.V. has now sold over 100 million servings of their breakthrough Hydration Multiplier product. They’ve also donated over 5 million servings to people in need around the world, from communities in Nepal to Haiti, through their brand mission of one serving donated for every one serving purchased. The company has also taken on an all-star team of backers - like Kendall Jenner, Justin Bieber, Gary Vaynerchuck, Steve Aoki, and Maria Shriver -that have skyrocketed the brand to be the go-to brand in the hydration space. In this episode, Brandin tells us how he built a business with giving back as its key pillar, some of their craziest but smartest brand pivots, and how we can help them give back during COVID-19.
Produced by Dear Media