Josephine Skriver and Jasmine Tookes on Victoria’s Secret Rebrand, JOJA, and Finding Your Accountability Partner
If there’s anyone we trust for a good workout routine, it’s a Victoria’s Secret angel. And today we’re joined by two! Victoria’s Secret alums Josephine Skriver and Jasmine Tookes have been inseparable for years. As best friends, they’ve dominated catwalks together, celebrated life milestones together, and and now taking on their biggest venture yet with their new brand JOJA. In 2016 after discovering their shared love for fitness, they launched an Instagram page @JOJA that shared their healthy lifestyles and fitness tricks, inspiring their fans to find their own accountability partners and get moving. Six years later, the duo have launched their namesake brand to millions of fans worldwide with an assortment of workout clothes fit for on and off the runway. In this episode, Josephine and Jasmine share their thoughts on the modeling industry and the recent rebrand of Victoria’s Secret. We also talk about the tools they used to launch their own brand, what friendship means to them, and their plan to connect with their global community around feeling your best. Shop JOJA here www.Joja.com Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. Sponsors Catalina Crunch: catalinacrunch.com/friend for 15% off your first order—plus FREE shipping. Thesis: Visit takethesis.com/FRIEND for 10% off your starter kit Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.