Raissa Gerona: Chief Brand Officer of REVOLVE and Co-Founder of Alliance Apparel
Raissa Gerona is the Chief Brand Officer of REVOLVE and Co-Founder of Alliance Apparel. Leading the REVOLVE Brand Marketing team, Raissa spearheads the company’s unparalleled influencer marketing strategy, bringing the REVOLVE brand to life with social media activations and events. In 2010, Gerona co-founded Lovers + Friends, the first in-house brand to be brought under the Alliance Apparel umbrella in 2013, and is now one of REVOLVE’s top-selling brands. Gerona continues to build REVOLVE’s brand awareness, lead experiential marketing campaigns and strategy to ensure it is at the forefront of contemporary fashion for savvy millennial and Generation Z consumers. In this episode, Raissa and I talk about how she started as a brand designer and rose in the ranks to become REVOLVE’s CBO, what the pioneer of influencer marketing sees for its future, and how REVOLVE has changed amid the COVID-19 pandemic.
Produced by Dear Media