The Power of Vulnerability As An Entrepreneur with Donni’s Alyssa Wasko
In 2009, Alyssa Wasko starting making scarves in her college dorm room to cope with the death of her father, Donald. The scarves were shared with colleges around the country, uniting Alyssa with a community of people who also found solace in her creativity and would later become the community behind DONNI. 13 years later, DONNI, is on every fashion girl’s favorites list for elevated essentials - your favorite pair of chino’s with a tortoise button, a scrunchie for every day, or a waffle set that’s almost impossible to take off. The brand has landed her a spot on Forbes 30 under 30 list, and is now sold around the country with retailers like Shopbop and Neiman Marcus. In this episode, Alyssa and I talk about vulnerability as an entrepreneur, the key to a slow burn, and why she’s betting on live shopping for the future. Shop Donni here https://shopdonni.com Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. Printfresh: Visit the Printfresh holiday shop now! Head to printfresh.com/FRIEND or use code FRIEND for 15% off your first order. Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.