44: Street Artist to Vice-President of Global Design Coca-Cola // The Story of James Sommerville

James Sommerville is the Founder of KnownUnknown, the world’s first decentralized design community working with Fortune 100 brands on brand design assignments and NFTs, leveraging their utility token ($KUDOS). From 2013 to 2018, James was the VP Global Design for The Coca Cola Company, where he led the design innovation and identity programs for many billion-dollar iconic beverage brands. Prior to joining Coca-Cola, James was co-founder of Attik, a UK startup design firm that led the digital art revolution and changed the face of design in the 1990s, inspiring thousands of designers and creatives across the world. They were also responsible for the major redesign of Coke’s brand identity in 2006 and its visual identity strategy for 2010’s FIFA World Cup. He also worked with other famous brands such as Adidas, Virgin, Heineken, and Sheraton.   *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & More on this episode please visit our website: RockBottom2RockinIt.com. *** Feedback? Questions? Comments? I would love to hear from you! Contact me at us via: Email (eric@ericgilbertwilliams.com), LinkedIn (@ericgilbertwilliams), Twitter (@ericgilbertw), or Instagram (@ericgilbertwilliams). EP Tags: 

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From Rock Bottom to Rockin' It explores personal stories about those who hit absolute rock bottom. Then got back up, wiped off the dust, kicked failure to the curb, and now they’re rockin’ it like you’d never believe. These interviews are intended to inspire, motivate, and give hope and vision to those in their rock bottom by sharing stories, tools, and the resources that our guests used to create their 'rockin' it' moments. Host Eric Gilbert-Williams is a Canadian Entrepreneur who faced hardships as a youth like bullying, learning disorders, drugs, and crime before discovering success through his entrepreneurial pursuits. During his times through these teen social challenges, he found self-esteem and the passion to change his life through listening to the inspirational stories of others who overcame deep hardships to create great success in their lives.