Bertha González Nieves

Casa Dragones is a luxury sipping tequila, made from 100% blue agave. Bob Pittman, founder of MTV, is Bertha’s partner. Madonna, Martha Stewart, Oprah, and Le Bernadin Chef Eric Ripert are among Casa Dragones’ celebrity fans. The first batch of Casa Dragones, about 12,000 bottles, was launched in 2009. Bertha speaks with Jessica Harris about how she launched Casa Dragones, from scratch. Listen to the interview

Om Podcasten

From Scratch is a weekly radio show about the entrepreneurial life. We meet with leading pioneers from the business world, the social sector, entertainment, and the arts. From Scratch personalizes the lives of entrepreneurs by providing listeners with a candid, first-hand view of the launching process. Guests speak openly about their sources of inspiration, set backs, helpful allies, and break though moments. Featuring business, social and cultural leaders in all stages of the building process, From Scratch informs those who are either initiating their own entrepreneurial lives or simply feeling curious about those who make new ideas happen.