David Kelley

IDEO is a global design firm that takes a human-centered approach to innovation. IDEO has helped to innovate products including Apple’s first computer mouse in 1980, the first stand-up toothpaste for Procter and Gamble, surgical tools for Medtronic, and furniture for Steelcase. The company also helps governments and social organizations innovate internationally. David is the founder of the Hasso Plattner Institute of Design at Stanford, also known as the Stanford d.school. He is the co-author with his brother Tom of Creative Confidence. David speaks to Jessica Harris about how he pioneered design thinking, from scratch. Listen to the interview

Om Podcasten

From Scratch is a weekly radio show about the entrepreneurial life. We meet with leading pioneers from the business world, the social sector, entertainment, and the arts. From Scratch personalizes the lives of entrepreneurs by providing listeners with a candid, first-hand view of the launching process. Guests speak openly about their sources of inspiration, set backs, helpful allies, and break though moments. Featuring business, social and cultural leaders in all stages of the building process, From Scratch informs those who are either initiating their own entrepreneurial lives or simply feeling curious about those who make new ideas happen.