Effi Atad

When you pass a Starbucks, you may often find customers at their computers, hooked up to the internet through a wireless connection; but how do these wireless systems work? You can increasingly check your email, speak on the phone, and watch a video on the same device… but how? Jessica’s guest is Effi Atad, founder […]

Om Podcasten

From Scratch is a weekly radio show about the entrepreneurial life. We meet with leading pioneers from the business world, the social sector, entertainment, and the arts. From Scratch personalizes the lives of entrepreneurs by providing listeners with a candid, first-hand view of the launching process. Guests speak openly about their sources of inspiration, set backs, helpful allies, and break though moments. Featuring business, social and cultural leaders in all stages of the building process, From Scratch informs those who are either initiating their own entrepreneurial lives or simply feeling curious about those who make new ideas happen.