Elizabeth Cutler and Julie Rice

From joining gyms to taking Yoga classes, finding a workout that was both effective and satisfying did not come easily to Elizabeth and Julie. Unable to discover a cardio program that motivated and inspired (as well as burned calories), Julie and Elizabeth set out to create a new kind of routine. Fusing elements of indoor cycling with upper body workouts, the two opened a small studio on the upper west side of Manhattan. They soon found themselves attracting media attention, serving celebrities, and opening multiple locations in New York City and the surrounding region. Julie and Elizabeth speak with Jessica Harris about how an unknown cycling studio transformed itself into a lifestyle brand, from scratch. Listen to the interview

Om Podcasten

From Scratch is a weekly radio show about the entrepreneurial life. We meet with leading pioneers from the business world, the social sector, entertainment, and the arts. From Scratch personalizes the lives of entrepreneurs by providing listeners with a candid, first-hand view of the launching process. Guests speak openly about their sources of inspiration, set backs, helpful allies, and break though moments. Featuring business, social and cultural leaders in all stages of the building process, From Scratch informs those who are either initiating their own entrepreneurial lives or simply feeling curious about those who make new ideas happen.