Seth Goldman

Jessica speaks with Seth Goldman, co-founder and “TEO” of Honest Tea, an organic bottled tea company. Seth started Honest Tea with his Yale Business School professor in 1998. Seth describes why he started the company, and how he managed to get his bottles on store shelves, from scratch.

Om Podcasten

From Scratch is a weekly radio show about the entrepreneurial life. We meet with leading pioneers from the business world, the social sector, entertainment, and the arts. From Scratch personalizes the lives of entrepreneurs by providing listeners with a candid, first-hand view of the launching process. Guests speak openly about their sources of inspiration, set backs, helpful allies, and break though moments. Featuring business, social and cultural leaders in all stages of the building process, From Scratch informs those who are either initiating their own entrepreneurial lives or simply feeling curious about those who make new ideas happen.