Building Rapha
Rapha has been one of the most innovative, aspirational and disruptive businesses in cycling, and Simon Mottram is the mastermind behind the brand. Rapha began from a single concept: Mottram's feeling for road cycling, and how he wanted it portrayed. From a single jersey that wasn't even ready in time for the company launch, he built Rapha into the darling child of cycling brands. Here's Mottram's story of how he started this remarkable business.