Latasha - Can the blockchain help musicians reclaim their rights?

Latasha isn't just making music, she's making history. From battling industry players for a pay cheque to selling her own music videos on the blockchain for tens of thousands of dollars. Latasha saw the potential of the blockchain to financially empower artists and set out to pioneer that change. In this episode John and Niku talk to Latasha about the complexities of identity, the power of community, and how technology is building a more equitable music industry. Links Follow Latasha’s movements on social media @callmelatasha, or check her out on Zora https://zora.co/latasha.eth Read The Upside’s Better Metaverse Report https://bettermetaverse.theupside.net/ Discover more about The Upside  https://www.theupside.net/ https://www.instagram.com/theupside.london

Om Podcasten

What does it take to make your mark on the world? Frontiers is a podcast about cultural pioneers and business innovators who have done just that. Each episode gets intimate with different guests to hear their inspiring stories, learn from their journey to date and glimpse at what the future has in store. Frontiers is brought to you by The Upside, an innovation studio that partners with the world’s leading brands. Helping them navigate Frontiers at the intersection of culture, commerce and creativity. Find out more at theupside.net.