Listen Now: The Best Idea Yet

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.  Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Wondery.fm/TBIY_IP See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

Hosted by Ash Kelley and Alaina Urquhart from the hit show Morbid.When 90-year-old Laurence Pilgeram drops dead on the sidewalk outside his condo, you might think that’s the end of his story. But, really, it’s just the beginning. Because Laurence and others like him have signed up to be frozen and brought back to life in the future. And that belief will pull multiple generations of the Pilgeram family into a cryonics soap opera filled with dead pets, gold coins, grenades, fist fights, mysterious packages, family feuds, Hall of Fame baseball legends, and frozen heads — lots of frozen heads. From Wondery, comes a story about life, death, and what comes next.Binge all episodes of Frozen Head exclusively and ad-free by joining Wondery+ in Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/frozen-head/ now.