If you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to drive demand for your property or to harvest the intend that already exists from a person who is looking to take a trip. Most hotel marketers do the basics right. They set up different campaigns and target a defined audience with a specific message. Most people, however, aren’t taking advantage of all of the potential target segments that exist in today’s marketing toolkit. In this episode, we dig into 15 different ways to target your audience and discuss the fact that layering these segments into more granular groups of people is the best way to maximize your ROI. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-121-15-simple-ways-to-refine-your-hotel-ad-targeting/
Podcast by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!