131 - Is It Time To Re-Evaluate Your Booking Engine?
Let’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, 87% of consumers will visit the hotel website prior to making a booking, meaning that if you have a great booking experience, you have a great chance to convert the guest to a direct booking. Why then is it that folks look at the booking engine as a commodity and rest their laurels on an antiquated or ineffective system? In this episode, we dive into a few things you should be considering when you think about whether or not it’s time to evaluate your current provider. SHOW NOTES: