132 - Shocking Revelations Of Hotel Guest Behavior (part 1)
Alternative episode titles: You won’t believe what your guests are doing when you’re not looking What your guests are doing when they don’t think you’re watching Your guest just did what? Guest behavior gone wild. Here at Fuel, we constantly preach about reducing friction on your hotel’s website and booking engine to create a seamless user experience. We also often talk on this podcast about how user experience is becoming an increasingly important factor in SEO. A recent article on SEJ got us thinking that there are probably a lot of hotels that aren’t regularly evaluating the user experience and how users are interacting with their websites. We are going to dive into what user behavior you should be tracking, how you can track it and what you should be doing with the behavior data you collect. SHOW NOTES: