Episode 101: B2B marketing communities 101: The How To from metadata, Fullfunnel, Chili Piper, Expandi and Alyce

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogJoin me, Katie Ray (metadata.io), Nick Bennett (Alyce), Arthur Castillo (Chili Piper), and Stefan Smulders (Expandi) sharing our experience of building great & engaged B2B marketing communities.We are covering:- How to develop a community strategy, differentiate it, and incentivize people to join it and engage- How do you decide the type of content you want to source and how to incentivize creators?- How to leverage the community to support and grow your business without spam & promos. What are reasonable expectations to set for the business on when to expect "results"? - How to measure success?Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

Om Podcasten

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.Learn more about full-funnel b2b marketing here: https://fullfunnel.io