Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this video, we're going to show you how to launch omnichannel ABM campaigns, including paid social and direct buys.Omnichannel ABM campaigns allow you to engage with your customers from multiple channels, which can help you reach your target audience more effectively. We cover:​- Planning and setting up omnichannel ABM strategy​- Selecting the right stack​- Budgeting ABM​- How to create a scoring methodology and use that to prioritize accounts for sales to enable their outreach​- ABM campaigns Dan runs together with salesSTACK MENTIONED- Eloqua - email marketing automation- Linkedin retargeting- Salesforce- Demandbase (prioritization) and display banners- Techtarget - contacts list- Scout - chrome extension- Seamless- Lusha.RESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogDan Cafiero оn Linkedin: https://www.linkedin.com/in/stapho/

Om Podcasten

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.Learn more about full-funnel b2b marketing here: https://fullfunnel.io