Episode 113: How To Run Marketing & Sales Alignment & Sync Meetings with Stapho Thienpont
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelTo make marketing and sales work together, make sure you’ve scheduled these 4 sync meetings.1. 𝐖𝐞𝐞𝐤𝐥𝐲 𝐣𝐨𝐢𝐧𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐫𝐞𝐯𝐢𝐞𝐰 𝐦𝐞𝐞𝐭𝐢𝐧𝐠.Agenda:- Leading indicators report for every joint campaign- Wins: what moves us forward?- Challenges: what’s holding us back?2. 𝐀𝐁𝐌 𝐬𝐲𝐧𝐜 & 𝐫𝐞𝐯𝐢𝐞𝐰 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬.Agenda:- Leading indicators report- Target account engagement, updates, and insights collected- Next actions per account- What accounts should be removed from the program- What accounts should be added to the program3. Quarterly sales & marketing planning.Agenda:- Sales pipeline velocity review- Revenue report- Retrospective of all joint campaigns- Next quarter planning: goals and metrics4. 𝐆𝐓𝐌 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐬𝐚𝐥𝐞𝐬 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 𝐦𝐞𝐞𝐭𝐢𝐧𝐠.Depending on the maturity of your organization, host this meeting at least twice a year.Agenda:- Goals, challenges, and bottlenecks company currently faces- Key initiatives and priorities- Target markets and market segments- ICP including- Target verticals,- Buying committee structure- Account qualification and segmentation criteria- Firmographics- Buyer journey and actions to address it: from business and demand triggers to decision-making.- Positioning and value proposition--There are multiple reasons why marketing and sales don’t work together. But one of them is not having a regular cadence of sync & campaign review meetings with a clear agenda.Define core joint campaigns.Create a clear agenda.Make sure both teams come prepared.This always leads to innovation and practical solutions to drive revenue.RESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogStapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/