Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function with Andrei & Vladimir
In the new episode of Fullfunnel Live we explain how to develop a Full-Funnel B2B marketing function by refocusing everyone in your marketing and sales teams on revenue creation.OUR SPONSOR - DEALFRONTNo more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZrKey questions we discuss:How siloed marketing and sales functions impact pipelineHow to create cross-functional full-funnel teams FAST without significant changes in the company's structureHow to adjust the KPIs in the full-funnel team to focus everybody on revenue and pipeline generationWhere do we see in the marketing org chart functions like website, social media, paid search? What’s the right level of reporting out to stakeholders across GTM/revenue teams? What are the first steps (or key steps) in transitioning to a cross-functional team model? RESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/