Episode 146: How to build a B2B marketing function that influences the whole buyer journey with Andrei & Vladimir
In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to build a B2B marketing function that influences the whole buyer journey.Join us to learn and discuss:- 5 step process we use to align marketing & sales with the buying process of our target accounts- How to recreate the buyer journey - the must have input- How to define channels and programs to influence the buyer journeyWe also covered questions from our community, e.g.:- What is one thing that the market/ clients think they are doing right but in fact they are getting it wrong, and what should they be doing differently?- Top tips for achieving alignment with sales if it is vast and global.- If you were to start a full funnel marketing org from scratch, what would be the first hire?- Are there any tools or apps that can help identifying the buyer journey?RESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/Ucoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/