Episode 151: Account-based journeys: how enterprise sales reps create multi-channel journeys to book more calls with Magali Finet-Perdu
In the new episode of Fullfunnel Live we'll share a sales' perspective in a live, step-by-step case study of an ABM program to create enterprise opportunities in a highly competitive corporate learning market.We invited our client, Magali Finet-Perdu, a sales rep at CrossKnowlege to share: Examples of how to use different channels and collaboration with marketing to introduce multiple meaningful touchpoints and book more calls with prospectsHow can sales reps attract attention and create awareness in the buying committee of target accounts How to educate stakeholders and time it correctly, within global organizations that don't rethink their processes, tools, and approaches every year— and where it takes time to find the right opportunity How to scale from a pilot program and involve more salespeople in a new way of workingAs always, we share live real examples and answer all questions.RESOURCES: On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/Magali Finet-Perdu on Linkedin: linkedin.com/in/the-skills-you-need-to-succeed-magali-finet-perdu