Episode 28. #CEO: The Three Growth Loops That Double Revenue Every 8 Months in Enterprise B2B SaaS
Never miss a new episode: https://sendfox.com/lp/mnyll3How do you double the revenue every 8 months for an enterprise B2B SaaS business?It turns out, not by spending a ton of money on sales and marketing. Last week, I had a pleasure to speak with Maarten Verwaest, the founder and the CEO of Limecraft about the three growth loops that drive your SaaS revenue growth. In this episode of the CEO series of the Full Funnel B2B Marketing podcast, you will learn:* How customer success beats the pants off customer acquisition as a driver of growth (think exponential versus linear)* What it takes to sell to enterprise customers such as BBC or Warner Brothers in a market dominated by incumbents with 1B+ in market capitalization * Why you don’t need aggressive sales targets to create an A-level sales team (and why sales enablement is a better bet)* How to distinguish the “tire kickers” from the serious buyers during the first sales meetingWe’ll also get into the head of a seasoned B2B CEO when he acts as a buyer of complex B2B products and services. You can connect to Maarten on LinkedIn at https://www.linkedin.com/in/maartenverwaest or Twitter at https://twitter.com/maartenverwaestLearn more about Limecraft at https://limecraft.com