Episode 34. #CEO: How to grow a high-value B2B SaaS through unique positioning, demand generation and customer advocacy with Karel Callens
Never miss a new episode: https://sendfox.com/lp/mnyll3How do you grow a high-ticket B2B SaaS company in a highly competitive space to 200 customers, to about 200 customers in 30 countries — without any outbound sales or marketing?That was the topic that I got a chance to discuss with Karel Callens, the founder and CEO of Cumul.io on our podcast. Their secret? Unique market positioning, organic demand generation and customer advocacy - which is a B2B version of brand ambassadorship.Tune in to learn: - How to position your product in a highly competitive market so you stand out and become a natural choice to your customers- What kind of content you need to make to generate awareness and demand for your product- How to turn your customers into ambassadors, who will even join demos with new prospects to help you sell your product This was such a fun episode for me to do, because Karel is such a positive and energetic guy, and a pure joy to chat with. Karel on LinkedIn: https://www.linkedin.com/in/karel-callens-10bb023/ Cumul.io: https://cumul.io/